Are You Afraid That Virtual Events Offer Fewer Opportunities To Interact With Your Target Audience? No, They Actually Allow You to Appeal to a Larger Customer Base, With Several Key Additional Benefits!

 Are You Afraid That Virtual Events Offer Fewer Opportunities To Interact With Your Target Audience? No, They Actually Allow You to Appeal to a Larger Customer Base, With Several Key Additional Benefits!

Transitioning to the format of virtual conferences in our day and age has been repeatedly proven as a necessity and a blessing, both for the attendees and organizers. While this format may not be exactly new, you may still wonder if a virtual event is going to offer you the same set of benefits you got used to in case of live events. Do you, for example, think that you will not be able to hold as many meetings with your partners during a virtual event? You are in for surprise, as virtual events offer key advantages over live counterparts and we invite you to test this with one coming event which may be of interest to you!

  • Do you worry that you’ll actually have access to a smaller audience? In reality, your scope for meetings will be much broader with virtual events! For starters, virtual events do not require participants to take a trip to reach their desired destination and venues. Yes, this means that there’s a whole lot of your potential customers that will surely want to make use of the accessibility of the event and the fact that they do not have to book accommodation or flights and leave their families. In fact, on the account of their online accessibility, virtual events can gather participants that you would hardly have an opportunity to meet during live events simply because of geographical constraints.
  • How do you actually get a hold of that CEO or expert you need? In reality, virtual events offer similar levels of functionality and opportunities for interaction as their live counterparts. Instead of pulling a person of interest by his/her sleeve to have them meet you face-to-face, you can simply arrange for a live 1-on-1 chat meeting with a speaker if your choice or attend a virtual room in which a decision-maker you want to meet gives speech.
  • How do data help you better pinpoint your target audience? It is easier to collect data on your audience in the virtual event format. These data include those on the number of views of your documents/videos, attendance numbers, demographics and time spent on engagement. This is easily converted into information around which you can plan your future engagements with the audience outside the scope of the virtual event, creating higher ROI with quality leads etc.

Have you attended virtual events before? Do you work in security business or is your work related to IoT, smart home, AI and business intelligence technology?  Security Summit 2020 is the largest virtual event dedicated to these industries in the SE Europe and we are inviting you to register for the participation and engage new audiences while breaking new boundaries for your business!

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